SUPERMARKETS have begun filling shelves with chocolate eggs more than three months before Easter.
Tesco and Somerfield in the UK are accused of pressuring hard-up parents into spending more cash just days after splashing out for Christmas.
Customers furious at seeing egg promotions so far ahead of Easter Sunday on April 4 have launched a series of online attacks.
One raged: "We celebrated Jesus being born on December 25 and just days later we're being sold chocolate to celebrate Easter."
Another fumed: "If people have Easter eggs pushed into their face then they will believe they need them and will buy, buy, buy.
"I'm sure no one is naive enough to believe that the supermarkets 'simply sell people what they want'."
A unknown Tesco spokesperson not wishing to be identified for fear of ridicule said: "A small selection of Easter eggs are on sale in response to customer demand."
What a load of crap, who are those people, wishing to buy choc-eggs 14 weeks prior to Easter. so far none have come forward to face ridicule.
Ah well never mind Australians are not lagging behind, not so much with Choccy eggs but my local 'Coles Store' a large super market in Bludgewoi - 'sorry' Budgewoi in NSW has been flogging 'Hot Cross Buns' for the past eight days, this hardly gives 'J C' time to hop out of his cradle for a pee before being nailed up.